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Why is cashmere so soft?

October 2020

Why is cashmere so soft?

Cashmere fibres are very thin and have special features that make them feel far less itchy, and infinitely softer than other wools.

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The Cashmere Choice is a family business which we started up in the heart of London in 2001.

We are dedicated to providing our customers with exceptional quality, luxury cashmere.

We are proud partners of the Sustainable Fibre Alliance for ethical and sustainable cashmere production.

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