Shop for London's Finest Cashmere

About Us

The Cashmere Choice Shop - London

The Cashmere Choice is a family-led boutique, established in the heart of London in 2001. Our passion for cashmere stemmed from our love for garments with timeless beauty and elegance. We want to share our love for cashmere with the world and are committed to providing our customers with top quality clothing at affordable prices.

We are devoted to selling exceptional quality, luxury cashmere. We work with top manufacturers to provide our customers with the best fibres and hand-finished garments produced by highly skilled craftsmen.

Our wide collections are well suited for all ages, and make ideal gifts for all members of your family. From ladies' cashmere cardigans and men's cashmere sweaters, to Harris Tweed jackets and caps – treat yourself and your loved ones to garments that can be worn season after season.                           

Do visit our shop in Strand, Central London, to experience our lovingly crafted collection and fall in love with the beauty of our cashmere. We ship to customers worldwide.

Our address
The Cashmere Choice
104 Strand
United Kingdom

Telephone: +44 (0)207 836 3725 

Opening Hours

 Monday to Saturday
10:00 to 19:00
Sundays 11:00 to 18:30


How to find us

The Cashmere Choice shop is at 104 Strand, London:
- opposite the Strand Palace Hotel
- between Boots Chemists and Simpson's in-the-Strand Restaurant.

Nearest London Underground Stations

Charing Cross - (Exit 1) - Northern Line and Bakerloo Line

Covent Garden - Piccadilly Line

Embankment - Circle Line and District Line

Leicester Square - Northern Line and Piccadilly Line